Yumchaa Branding, Packaging Design & Website
New branding, packaging and website for one of the UK's leading independent tea manufacturers and stores
Yumchaa is an award winning British company that curates the tastiest teas from around the world and produces signature blends with real fruit pieces, spices, edible flowers and other delicious ingredients. As well as selling online they have cafes and stores throughout London.
Yumchaa came to us needing assistance creating new packaging for their range of loose leaf tea. After the first meeting however, it was apparent that the branding currently in place wasn’t strong enough to meet the ambitions of the company, the branding needed development.
The story of Yumchaa is a great one and we wanted to convey this within the branding we created. Taking key elements of their existing identity we built a new brand that is friendlier, more flexible in its use and better conveys key values.
As well as the new identity, the story of the Yumchaa brand was brought to life with illustrations which were inspired by the journey the founders took searching for great ingredients and also key milestones from the company’s history.
The new Yumchaa branding is hugely successfully across the tea and food packaging and also throughout the many touch points their stores and cafes require – signage, take-away cups and aprons for example.
The result is a brand that is full of personality and stands strong alongside larger coffee shop brands and tea stores. Most importantly it’s now a brand consumers can truly connect with and that Yumchaa themselves can build upon.
A new quality brand deserves a new quality website. With customers around the world, ensuring the new Yumchaa website is engaging and easy to use was a top priority.
We designed a clean ecommerce website that allows users to navigate with ease and purchase their products on mobile and desktop devices. As well as the usual ecommerce functions we constructed a ‘find your brew’ search feature which allows users to find the perfect tea based on their mood or ailment.
The new Yumchaa website was a bespoke design constructed using WordPress and WooCommerce.