Real & Tasty
A new company offering quality food through a premium food delivery supply and bespoke catering services.
For food delivery firm Real & Tasty to make a great first impression, the name had to be clear and the brand identity punchy. The whole brand and its application needed to be fresh and grab the imagination. The concept of the stamp on the logo reinforces the brand values of the company and conveys to the customer the genuine quality and freshness of the products and their ingredients. A sub sandwich was also introduced into the branding to bring more colour and interesting imagery for the vehicle livery, menus, promotional material and online.
The first Real & Tasty van had a full vinyl wrap and was designed to look like a large sub sandwich. Also the delicious looking sandwich does subconsciously pull on your appetite and makes you feel hungry when you look at it.