Mama Eti Branding and Label Design
Indonesian Food Company
Mama Eti is an Indonesian Food Company with a great story and great products. The original Mama Eti worked from dawn til dusk pushing her food cart down the narrow lanes of her village, selling her fabulous home cooked Sundanese food to the villagers. Our clients – daughter and son-in-law of the famous Mama Eti – wanted us to build a brand that encapsulates the essence of her passion for food and also the delicious flavours that are packed within their jars.
After defining brand values and positioning, the Graphic Evidence creative team designed a range of ten Mama Eti product variant labels and sleeve wraps. Illustrations featured on the designs were created and inspired by Mama Eti’s story and Indonesian culture. The overall project turnaround was completed within a Graphic Evidence record-breaking time to meet the clients’ incredibly tight deadlines.