Animal Health Company
Manufacturers of animal health and hygiene products
The rapid growth and success of Animal Health Company had seen it develop, buy, inherit and compile a wide selection of animal ranges and products. The parent company instructed Graphic Evidence to sort through the company and brands to help it structure a positive brand architecture that allowed its products to flourish in the busy pet sector.
Our work began by restructuring the product ranges, renaming some and creating new ones. We completed the puzzle and all the pieces now fitted perfectly into eight concise product ranges.
With the products organised and names agreed, we started branding the ranges. With so many products, the styling of each range had to be distinctive yet malleable. Much had to be considered, from brand positioning through to label design.
The results were eight beautiful ranges consistently flowing with their newly created personalities throughout every product – each retaining their own individuality and clearly communicating their purpose.
Branding | Product Brand Design | Web Design | Magento | Packaging Design | Ecommerce | Advert Design | Exhibition Design
Website Design and Build
Our work began by giving the website a complete overhaul. Site navigation was mapped out carefully with the products split into relevant categories, ranges and functions. This gave the website structure and allows customers to locate specific products quickly and easily.
A fresh new website was produced, from which the Animal Health Company can sell their products and offer additional health care information and advice.
The website was built on the Magento platform giving the Animal Health Company a fully functional ecommerce store which is also content managed. Administrators can instantly update and manage website content, inventory and implement various promotions and offers.