Long established graphic design agency Graphic Evidence changes its name to Brandality and repositions to reflect its focus on crafting influential brands.
The new brand was officially unveiled on Monday 12th February, along with Brandality’s new brand centric service offerings.
“The decision to rebrand was a tough one, Graphic Evidence as a name has served us well, but we’ve evolved since our beginnings in 2003 and now need a name to better reflect who we are.” said Founder and Creative Director Adam Arnold
The name Brandality is a compound name and was inspired by a word that kept featuring during internal workshops and discussions, ‘personality’. Adam continued: “Building personalities is ultimately what we do, so to have a name that articulates this is ideal.”
The new brand is one of the many initiatives Brandality are launching to further strengthen the agency. New processes, partnerships and branding services are now in place to provide clients with a complete suite of creative brand building services, helping them captivate and connect with their customers.
Despite the dramatic change for the agency, intelligent, creative thinking and design will remain at the heart of everything they do.