Knowledge
& Insights

A collection of thought leadership articles, white papers and insights diligently crafted by members of the Brandality team.

Insights
The fine art of market disruption

Disruption is a term often used in marketing: But what is disruption when it comes to brand marketing and what are the rules, if any, to creating a successful...

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From Semi Skimmed to Semiotics*

Looking at the power of Semiotics, how it is used within different sectors to accelerate creative engagement, and how it is now being used by …. Milk Replacement brands...

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Brand location, location, location

How impactful is having a geographical reference in a brand name? It’s a question I’m continuously asked, but it’s a good one. Harrogate water, Patagonia clothing, Yorkshire Wensleydale cheese,...

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Articles
Packaging design for clicks and bricks

Your brand researched brilliantly in focus groups, so why isn’t it flying out of your online store? The answer could be in your packaging design: There’s a big difference...

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When pretty is pretty useless

It’s easy for us designers to get carried away and choose a format and design that will look great, but doesn’t always transpire to be the most effective. Not...

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Innovate, not replicate

The masses don’t come up with innovative ideas, individuals do, so why do we let the opinion of others influence the outcome of our vision? As designers, we thrive...

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Articles
Tone Deaf: What is tone of voice?

Tone of voice (TOV) is an important part of your brand’s identity: its linguistic identity.  Many business owners find visual identity a bit easier to crack because creating a...

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Articles
Why Agency?

The value of agencies, particularly the big powerhouses of old à la Mad Men, is being questioned now more than ever.  And yet, while the global players are negotiating...

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Articles
Keep Your Cool In The Office

Yup, summer is officially here and the weathermen (and women) are working overtime to bring us repeated news of the much-anticipated glorious hot weather. However, sunshine and soaring temperatures...

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Articles
Tips For Choosing A Web Agency

“We need to appoint an agency to sort out our website” the boss says looking directly at you. Clearly this task is being placed firmly in your hands to...

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