Brandality appoints Morteza Maleki as Strategy Director

11 September 2018

Brandality is proud to welcome Morteza as the newest addition to their team. Morteza will lead business development for the agency while also working on brand strategy for client projects.

Morteza joins Brandality with 12 years’ experience in brand strategy, client services and business development. His career has seen him work for the likes of Clear M&C Saatchi where he grew the European client base – introducing leading brands such as Philips and Bugaboo to their agency roster.

Adam Arnold, Founder and Creative Director for Brandality said ‘I am very excited to have Morteza onboard. His thoughts and process on business development and brand strategy are very much aligned with my own. His commercial knowledge coupled with his creative strategic approach is going to be a huge benefit to the agency and our clients.’

Morteza added ‘It is an exciting time for Brandality, the team and the client portfolio. For the past 15 years Brandality has worked hard to carve a great reputation within the industry. This has been meticulously fine-tuned to focus on an in-depth understanding of audiences, and how to use strategic, influential design to engage. It now feels like the perfect time to take these learning and insights into new categories, and it is a pleasure to be part of this next chapter in the agency’s story.

Brandality is a branding and packaging design agency specialising in strategic brand creation and revitalisation. Since 2003 Brandality has been bold thinking with perceptive insight and captivating design to craft brands that breakthrough the clutter, disrupt categories and influence behaviour. The key to the success of the agency has been the consistent focus on client’s target audiences. Adam reflects this in stating ‘the better we understand their [the customers] needs, wants and behaviours the better we craft brands that connect and inspire’.