& Outlooks

Tone Deaf: What is tone of voice?

Tone of voice (TOV) is an important part of your brand’s identity: its linguistic identity.  Many business owners find visual identity a bit easier to crack because creating a...

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Why Agency?

The value of agencies, particularly the big powerhouses of old à la Mad Men, is being questioned now more than ever.  And yet, while the global players are negotiating...

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